Amul, the Indian cooperative giant, has launched its fresh milk in the United States in March 2024 in these locations New York, New Jersey, Chicago, Washington, Dallas, and Texas, with plans to expand to other major cities.
In an advertisement, the dairy behemoth informed that Amul milk has arrived in the USA, with the same range of products as available in India.
The Gujarat Cooperative Milk Marketing Federation (GCMMF) has partnered with the 108-year-old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.
MMPA will collect and process the milk, while GCMMF will handle the marketing and branding of Amul fresh milk. The initial supplies of Amul milk will be in New York, New Jersey, Chicago, Washington, Dallas, and Texas among others. Gradually, Amul aims to expand its presence across all the major cities in the US.
GCMMF Managing Director Jayen Mehta said last month that the cooperative also wants to expand to other countries beyond the US. Amul is one of the world's largest dairy cooperatives and has been exporting dairy products for many decades. Amul products, including paneer, curd, flavoured milk, ice creams, chocolates, and others, are exported to more than 50 countries in Asia, the Gulf, and Africa, mostly catering to the large Indian diaspora.
According to a CNBC Awaaz report last week, Amul milk was launching a supermilk , with a remarkable 35 grams of protein in each glass in India. As per the nutritional details on the packaging, currently Amul toned milk contains around 3 grams of protein per 200 millilitres (ml), while the full cream variant boasts approximately 7 grams. The cooperative is also looking to foray into the organic spices market, the report claimed.